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Good Karma Beer Co. is a beer brewery with an emphasis on being part of a culture shift towards a more sustainable, diverse, and equal society. The concept for these illustrations is an unexpected twist on ordinary, everyday life with an inward focus on a state of mind.

This is one of four mock project briefs set by Inkygoodness Collective, as part of their Make Your Mark 10-week programme for artists and illustrators. Artwork has not been commissioned and is in no way affiliated with or licensed by [Good Karma Beer Co]. Copyright remains with the artist.